Home » Fashion » 30 Best Bra Brands in India (Buying Guide for 2023)

30 Best Bra Brands in India (Buying Guide for 2023)

Surabhi Saxena

April 14, 2023

Finding the right bra can be a tiresome job, and many women in India spend their entire lives wearing the wrong size and fit. If you are tired of wearing a bra that doesn’t fit you well, you’ve come to the right place. A good bra will not only support your breasts but will also feel like a second skin. Once you’re aware of your size and fit, you can experiment with the wide variety of bra types & styles available in the market to accentuate your looks. In this article, you will find the best bra brands in India that offer the utmost comfort and make you feel good.

Our Top Picks:

Enamor

Buy Now

Shyaway

Buy Now

Jockey

Buy Now

Different Types of Bras

Bras are an essential part of a woman’s wardrobe, providing comfort, support, and style. It can be overwhelming to know which type of bra is best suited for different occasions, outfits, and body types. So, we are here to help you with that.

1. T-Shirt Bra

A T-shirt bra is a seamless, lightly padded bra that provides a smooth silhouette under tight-fitting tops, dresses, or T-shirts. It is designed with moulded cups and no seams, which helps create a natural-looking shape. T-shirt bras typically have adjustable straps and back closure for a customisable fit.

2. Sports Bra

As the name suggests, a sports bra is specifically designed for physical activities, such as exercising, running, or playing sports. It is made of stretchable, moisture-wicking fabric that provides maximum support. They also help in preventing discomfort or pain.

3. Push-Up Bra

A push-up bra is designed to enhance the appearance of the bust by lifting and pushing the breasts together, creating a fuller and more lifted look. It typically has padded cups and an underwire for added lift and support.

4. Wireless Bra

A wireless bra does not have an underwire and provides a more relaxed, comfortable fit. It is usually made of soft, stretchable fabric that moulds to the shape of your breasts and offers a natural shape without the discomfort of an underwire. Wireless bras are great for everyday wear, lounging, or for those who prefer a more natural feel.

5. Plunge Bra

A plunge bra is designed with a deep V-neckline, making it ideal for wearing with low-cut or plunging necklines. Plunge bras often have underwire and padded cups for added lift and support, making them perfect for special occasions or when you want to create a dramatic look.

6. Convertible Bra

A convertible bra is a versatile option that can be worn in multiple ways. It has convertible straps that can be adjusted or removed to suit different outfit styles. It can be worn as a regular bra, a halter bra, a racerback bra, a one-shoulder bra, or even as a strapless bra. Convertible bras are perfect for wearing with different types of tops or dresses that require different strap configurations.

How Do We Choose the Best Bra Brands for You?

Bras are an important investment, whether you need one for your workout, for everyday wear, push-up bras to lift your bust, maternity bras for nursing, etc. In India, you can get good-quality bras ranging from Rs 300 to Rs 3,000 or more, depending on your need and budget. In order to choose a good bra, you must take care of the following factors.

Size & Type

About 80% of women wear the wrong bra size. Therefore, it is important to keep trying on different fabrics, styles, and sizes to pick one that works for you. Also, remember that your size will vary with most brands. Today, you can find a bra size calculator and size charts in about any online store, and you can find experts to help you when buying offline.

A bra that works for you will fit you without the straps being too tight or loose, the cup size won’t leave your sides bulged, the centre of the bra will fit flat against your body, and the band of the bra will be parallel to the ground. According to the shape of your breasts, you can find that one style of bra suits you better than another.

Bra material

A comfortable, breathable, and stretchable bra will always give you the comfort you need. Depending upon what your outfit is and the occasion, you can choose from a variety of fabrics like cotton, lace, silk, spandex, etc.

Care

Wearing the same bra day after day might wear the bra sooner than you realise. It is important to give it at least a day’s rest to regain its elasticity. It is also important that you wash your bras in cold water, as warm water may loosen them. If you’re washing your bras in the washing machine, wash them in the delicate cycle. Hand washing your bras is a good option as well. Use mild detergent to soak them and clean the fabric gently. Press them with your hands gently to remove excess water and lay them flat to dry, or hang them from the middle instead of clipping them by the straps.

List of the Top 30 Bra Brands in India

Enamor

A bra should be a blend of comfort and style. And, Enamor makes sure you get the best of both worlds. Enamor collaborated with Barbara of Paris to provide an ultimate bra collection to Indian women.

From pushups to minimizers, from bikinis to lingerie, this brand company has become unstoppable. Did you know? Enamor is one of the best undergarment brands in india for ladies.

Brand Details:

• Establishment Year– 2001
• CEO– Shekhar Tewari
• Headquarters– Bangalore, Karnataka

Pros:

• Comfortable fit
• Breathable material
• Provides proper support

Cons:

• May cause skin allergies

Shyaway

Over a period of time, this lingerie brand in India has managed to create a recognisable name in the market, owing to its unique designs and comfort. Giving adequate attention to individual requirements, this Indian bra brand caters to a target audience looking for exclusive, high-quality, and affordable bras.

Shop Shyaway via Myntra, Flipkart, Nykaa, Limeroad, Amazon, and Shyaway using CashKaro promo codes for Shyaway.

Brand Details:

• Establishment Year– 2015
• Founders– Gopinath Ramachandran, Karthikeyan, and Sanjay Dangi
• Headquarters– Chennai, Tamil Nadu

Pros:

• Adjustable straps
• Various colours and patterns are available
• Underwired for support

Jockey 

Jockey is an American brand that may have been the first-ever sports bra brand for many Indian girls. From unique sportswear styles to its sleepwear collection, Jockey is a perfect pick for anyone whose priority is comfort. You can find the softest cotton bras in India available on Jockey that are made of sweat-absorbent material. Find the best pick for yourself from a vast collection of innerwear that is bound to steal your heart.

Brand Details:

• Establishment Year– 1994
• Founder- Samuel T. Cooper
• Headquarters– Kenosha, Wisconsin, United States
• Corporate Office– Bengaluru, Karnataka

Pros:

• Label free for comfort
• Padded cups for a smooth look
• Detachable straps

Cons:

• Quality of material inside the cups can be improved

Zivame 

Zivame is a well-known brand that has revolutionized the art of finding the perfect bra in India. It offers a collection of bra brands to suit different moods and personality types. From stunning lingerie to comfortable innerwear, Zivame’s fun collection is a blend of everything that you can ask for. Check out the latest discount on Zivame bras.

Brand Details:

• Establishment Year– 2011
• Founder– Richa Kar
• Headquarters– Mumbai, Maharashtra

Pros:

• Seamless
• Comfortable material
• Ideal for daily use

Triumph

Serving a vast set of customers in India since 2002, Triumph has won the hearts of many women. The Triumph Bras fit perfectly and offer a unique style too. A high-end lingerie brand in India, Triumph gives you the best quality bras in elegant cuts and styles for women of all shapes and sizes. Get unique designs of minimizers, maternity bras, demi cups, pushups, intimate wear, and whatnot in this brand.

Brand Details:

• Establishment Year– 1886
• Founders– Johann Gottfried, Spiesshofer, Michael Braun
• Headquarters– Bad Zurzach, Switzerland

Pros:

• Can be machine washed
• Big cups with full coverage
• Wide side panels

Inner Sense

Are you someone who loves to experiment with bra styles and designs? If yes, then simply go for Inner Sense which offers anti-microbial and anti-bacterial bras that help you stay clean throughout the day.

It’s time you bid adieu to unwanted sweat and itching caused due to uncomfortable materials of those conventional bra designs. Inner Sense is India’s first premium organic bra manufacturer that gives you style as well as cleanliness.

Brand Details:

• Establishment Year– 2014
• Founders– Neerja Lakhani
• Headquarters– Ahmedabad, Gujarat

Pros:

• Skin-friendly
• Soft fabric
• Adjustable and stretchy
• Full coverage

Lovable

One of the top bra brands in India, Lovable, gets its license from Lovable World Trading Company, USA. These products are specifically meant for those women who are sports enthusiasts and workout freaks. Moreover, this brand makes sure that women experience comfort while trying out stylish lingerie.

Brand Details:

• Establishment Year– 1995
• Headquarters– Mumbai, Maharashtra

Pros:

• Soft and absorbent fabric
• Seamless cups
• Comfortable fit

Amante

Remember how India’s Next Top Models slew Amante’s sexy bras, lingerie, and swimsuits? Amante has become a popular Indian lingerie brand today. This branded bra company aims to make women happy throughout the day. It offers styles that give you all-day comfort along with a dreamy fit.

In addition, Amante offers bras in various styles suitable from daily wear to eveningwear ensembles. Get awesome discounts on Zivame when you purchase Amante’s bra.

Brand Details:

• Establishment Year– 2007
• Co-Founder– Deepak Kumar Jain
• Head Office– Bangalore, Karnataka

Pros:

• Non-wired for comfort
• Fully adjustable strap
• Extra underarm coverage

Cons:

• Straps are thick and so may be visible

Rosaline

For those who don’t know, Rosaline is a private-label bra brand by Zivame. Under this name, Rosaline sells some trendy, cool, and ultra-soft lingerie for modern-age women. This Indian bra company keeps comfort in mind with its exclusive range of bras. Chic, as well as trendy, bras by this brand, are perfect for you.

Pros:

• Non wired
• Comfortable material
• Various colours available

Tweens Bras

Just as the name suggests, Tweens is exclusively for girls entering the teenage phase of their life. Be it a printed bra or a padded one, you can find a wide range of options from this brand, adequate for all ages. Moreover, Tweens also cater to those who are looking for everyday wear. Along with glamorous looks, bras from this brand are adjustable as well.

Pros:

• Seamless cups
• Wire free
• Removable pads
• Cotton blend fabric
• High coverage

Cons:

• Fitting issues

Floret

Quite affordable yet stylish, Floret is an international brand available in India, offering an exclusive range of bras and lingerie to women out there. Their products are generally aimed at enhancing passion, confidence, and love among women. Whether you’re looking forward to a seductive set of lingerie or something like a western dress, you will find almost everything here.

Pros:

• Padded
• Affordable prices
• Wide variety of colours

Nykd By Nykaa Bras

Nykaa is not just limited to the beauty sector now and has expanded its business in the innerwear sector as well. They have numerous beautiful pieces of lingerie that look premium, stylish, and super comfortable. Most products are priced on the medium end, so you can enjoy purchasing trending bras without burning a hole in your pockets.

Brand Details:

• Launched in– 2020
• Founders– Falguni Nayar (Nykaa)
• Headquarters– Mumbai, Maharashtra

Pros:

• Wide variety of options
• Comfortable and functional
• Soft and wide bottom band

Cons:

• Quality can be improved

Bwitch Bras

If you are ready to experience optimum support and comfort, Bwitch is a nice lingerie product offered in India that you must try. Apart from comfort, it also offers exotic patterns and styles that can spruce up your lingerie statements, as no other brand does. This contemporary bra designer is best suited for women who wish to go beyond those conventional bra designs.

Brand Details:

• Establishment Year– 2008
• Headquarters– Gurgaon, Haryana

Pros:

• 100% microfiber cloth
• Can be washed regularly
• Pretty designs

Da’intimo

Da’intimo is a flagship of Avante export which is an online luxury lingerie store in India. It aims to make every woman look desirable, glamorous and beautiful every day. These Da’intimo bras give a beautiful shape to your curves, along with keeping you comfortable all day. Find the finest fabrics with the best Italian laces that can add a sensuous appeal to your everyday look.

Brand Details:

• Establishment Year– 2014
• Founders– Pratibha Bhatnagar
• Headquarters– New Delhi, Delhi

Pros:

• Fitted underband for support
• Non-wired
• Adjustable straps

Calvin Klein

Who isn’t familiar with this brand? Calvin Klein is one such name that’s famous both nationally and internationally. So, when it comes to finding luxurious lingerie, you know Calvin is available in India and will always stand right to the expectations. Specializing in lifestyle products, CK offers some of the best in-style bras and bralettes. Irrespective of your requirement, you’ll find almost everything here.

Brand Details:

• Establishment Year– 1968
• Founders– Calvin Klein, Barry K. Schwartz
• Headquarters– Midtown Manhattan, New York City

Pros:

• Can be machine washed
• Breathable cotton blend
• Lightly lined cups

Clovia

Clovia is a global brand that sells its products across different continents. It is one of the best brands in India that offer a conglomeration of style and comfort. A perfect brand that fits Indian body types, Clovia makes sure all its products go through rigorous quality checks and fitting tests. Clovia bras act like a second skin by giving the perfect fit and comfort. From enormous styles, designs and cuts, you can find everything on Clovia that you have been looking for.

Brand Details:

• Establishment Year– 2012
• Founders– Pankaj Vermani
• Headquarters– Noida, Uttar Pradesh

Pros:

• Non-padded
• Wirefree
• Wide variety of options

Hanes

In case you are looking for a cosy and comfortable bra collection, Hanes could be your ultimate choice. With plenty of options, Hanes India is definitely keeping women hooked. With durability and perfection in place, Hanes makes sure that the product you choose enhances your shape and gives you a stress-free day.

Brand Details:

• Establishment Year– 1901
• Founders– John Wesley Hanes
• Headquarters– Winston-Salem, North Carolina, U.S.

Pros:

• Can be machine washed
• Variety of colours
• Flexible and breathable fabric

Pretty Secrets

Pretty Secrets is a quirky, fun and sexy lingerie brand that has made women replace those boring bras with super fun ones. Comfortable, stylish, yet affordable, a Pretty Secrets Bra gives you sensational appeal every time you wear it. The company offers a multitude of designs and striking patterns that can be a game-changer for all. Buy sexy bodysuits, lingerie, bras, swimsuits and a lot more from Pretty Secrets.

Brand Details:

• Establishment Year– 2011
• Founders– Karan Behal

Pros:

• Beautiful patterns
• Comfortable fit
• Affordable price range

Nike

Nike is one such sports bra brand everybody wants to own. Admit it, you always wanted Nike clothing in your wardrobe, right? So, this time, you can try out the super comfortable and seamless sports bra from this brand. Designed to keep the confidence and enthusiasm going, bras from this brand are evidently a popular choice.

Brand Details:

• Establishment Year– 1964
• Established in India- 2004
• Founders– Bill Bowerman
• Headquarters– Beaverton, Oregon, United States
• Corporate Office India- Bangalore, Karnataka

Pros:

• Perfect for workouts
• Iconic Nike logo
• Breathable fabric

BEYOUTY Bras

BEYOUTY bras promote a sense of comfort and style with their amazing fitting. As per the occasion and outfit, you can find an extensive range of bras from this brand. Moreover, they even assure adequate support and quality. Not just that, but their variety is designed keeping different body styles and types in mind as well.

Pros:

• Wide collection
• Beautiful designs
• Comfortable fabric

Marks and Spencer

Although headquartered in London, this British multinational fashion brand has also got its claws dug deeper into the Indian market. Thanks to the variety and quality of lingerie, bras coming out from Marks and Spencer are durable. Along with being breathable, their bras are pretty comfortable as well. Also, you can even find trendy and fashionable designs here.

Brand Details:

• Establishment Year– 1884
• Operated in India– 2001
• Founders– Michael Marks and Thomas Spencer
• Headquarters– London
• Indian Head Office– Gurugram, Haryana

Pros:

• Perfect for everyday wear
• Can be machine washed
• Provides full coverage

Under Armour Bras

Another one on the list is this well-known bra brand in the world of sports. Under Armour is recognized only because of its best sports bras, ensuring high support and comfort. Their bras are meant to enhance the shape of your breasts and reduce movement during physical activities.

Brand Details:

• Establishment Year– 1996
• Operated in India– 2018
• Founders– Kevin Plank
• Headquarters– Baltimore, Maryland, U.S.
• Indian Head Office– Hyderabad, Telangana

Pros:

• Ideal for exercise and workouts
• Comfortable fit
• Adjustable straps

Van Heusen

Not just one of the best, but Van Heusen is a top-selling brand of innerwear as well. The brand uses the latest technology to craft innerwear products. As far as bras are concerned, you can be sure of comfortability and durability. Moreover, their products are manufactured with the best available fabric. With a fantastic range, you can rely on this brand for several options.

Brand Details:

• Establishment Year– 1881
• Entered Indian Market– 1990
• Founders– Moses Phillips, John Van Heusen, and Dramin Jones
• Headquarters– New York City, United States
• Indian Head Office– Bengaluru, Maharashtra

Pros:

• Anti-bacterial properties
• Breathable cup
• Provides full coverage

La Senza

This one is a Canadian fashion retailer selling intimate apparel and lingerie in India as well. Being a one-stop destination for purchasing innerwear, you can find a gamut of options when it comes to sensual bras. This one is a premium bra seller in India, catering to the needs of women carrying different personalities. Right from backless to full coverage, there is a lot that you can find here.

Brand Details:

• Establishment Year– 1990
• Founders– Laurence Lewin, Stephen Gross, Irving Teitelbaum
• Headquarters– Ohio, United States
• Indian Head Office- New Delhi

Pros:

• Beautiful designs
• Cushioned wide straps
• Microfiber lining

Juliet  Bras

Juliet is one of the most trusted made-in-India bra companies. Not just online, but this one is quite prevalent in local stores as well. Since its establishment, Juliet has been concentrating on providing comfortable and super-fit bras to women of all ages. Whether you want a fancy bra, a lightly padded one, or a cotton one, this Indian bra brand has got you covered.

Brand Details:

• Establishment Year– 1976
• Founders– Abhay Trevadia
• Headquarters– Mumbai, Maharashtra

Pros:

• Comes with detachable straps along with transparent straps
• Suitable for a wide variety of occasions
• 100% cotton material

Amoena

Amoena is a lingerie brand in India that is a leading name in the lingerie industry. The brand started its operation by introducing a range of pocketed lingerie. And today, it’s well-famous for pocketed bras, partial shapes, and breast forms. With its products, the brand tries to instil seamless confidence in women.

Brand Details:

• Establishment Year– 1992
• Founders– Cornelius Rechenberg
• Headquarters– Raubling, Germany

Bali

Originating in the United States of America, Bali is a famous luxury bra company in India. This one has a comprehensive line of attractive bras and other lingerie items. One of the best things about Bali bras is that they have been consistent since the beginning. Sure, bras from this brand are affordable, but if you’re looking for something premium, Bali can fulfil that requirement as well.

Brand Details:

• Establishment Year– 1927
• Founders– Sara Stein
• Headquarters– North Carolina, United States

Pros:

• Wire free
• Large ups
• Breathable cotton

Daisy Dee Bras

Next on the list is Daisy Dee – a considerable and notable brand in the country. One of the best attributes of Daisy Dee bras is that it provides stylish bras, apt enough to wear with almost every type of dress. Whether you wish to adorn an Indian dress or a western one, bras from Daisy Dee would be a perfect partner.

Brand Details:

• Establishment Year– 1999
• Headquarters– Bangalore, Karnataka

Pros:

• Seamless cups
• Adjustable shoulder straps
• Wire free

Leading Lady

Leading Lady is another considerable woman’s innerwear company that you can check out while doing online undergarments shopping in India. It’s got a wide range of bras available in different styles, colours, and fabrics. Be it for workout junkies or office-goers, Leading lady bras have something for almost every type of lady out there.

Pros:

• Machine wash
• Non-wired
• Functional and pretty

Parfait Bras

Last but definitely not least, Parfait is one of the top bra brands that has managed to gather a lot of attention with its products. When you talk about style and comfortability laced in one bra, you can rely upon Parfait for that. And its products are pretty affordable as well. So, whether you want to buy a bra for a teenager or a lady, Parfait bras could be the answer.

Brand Details:

• Establishment Year– 2005
• Founders– Ken Zhang
• Headquarters– Los Angeles, California

Pros:

• Wide variety of bras
• Wire free cups
• Adjustable straps

How Can You Find Your Bra Size?

Finding the perfect fitting bra can be a challenging task for many women. Therefore, it’s important to know how to determine your correct bra size to ensure comfort, support, and confidence. Here are some steps to help you find your bra size and achieve the perfect fit.

Step 1: Measuring Bra Band Size

Use a measuring tape to wrap around your torso under your bust, where a bra band would typically rest. The tape has to be tight and level. Round it up to the closest full number. Then add four inches if the number is even and add five if it’s odd.

For example, if your measurement was 32 inches, your band size is 36. Your band size is 33 if your size is 38 inches.

Step 2: Measuring Bust Size

Wrap the measuring tape loosely over the largest part of your chest that is the largest. Then round the number to the closest whole number and note it down.

Step 3: Calculate the Cup Size

Next, refer to the bra cup size chart and subtract your determined band size from your bust measurement. For instance, 37 inches (bust) minus 34 inches (band) equals 3 inches. Therefore, your size will be 34C.

Go up one band size if you need to go down a cup size for fit, and vice versa. For example, you can move up to 36B if 34C is too large for you in the cups. Keep in mind that your bra size may vary somewhat based on the brand.

Bra Maintenance Tips for You

Hand-wash Bras

Washing your bras by hand is the best way to ensure they are cleaned gently and without damage. Fill a sink or basin with lukewarm water and a mild detergent specifically designed for delicates. Soak your bras for a few minutes and then gently agitate them to remove dirt and sweat. Avoid twisting or wringing your bras, as this can cause damage to the wires. Rinse thoroughly with clean water and gently press out excess water using a towel.

Avoid Machine Washing

While it may be tempting to toss your bras in the washing machine and dryer for convenience, this can be detrimental to their lifespan. The heat of the machines can cause bras to lose their shape, stretch out, or even get tangled with other clothing, leading to damage. It’s best to hand-wash your bras and air-dry them by laying them flat or hanging them up. Avoid using bleach, fabric softeners, or harsh detergents. Such products can weaken the fabrics and elastics of your bras.

Rotate Your Bras

Wearing the same bra day after day can cause it to wear out quickly. It’s important to rotate your bras and give them a break between wears to allow the elastic and fabric to recover their shape. This also helps to prevent the build-up of sweat, oils, and dirt on your bras, keeping them fresher for longer.

Store Your Bras Properly

Proper storage is crucial for maintaining the shape and condition of your bras. Avoid folding your bras in half, as this can cause creases and distort the cups. Instead, stack them on top of each other or hang them using bra hangers to preserve their shape. Keep them in a dry, cool place away from direct sunlight to prevent discolouration or fading.

Get Fitted Regularly

Our bodies change over time due to various factors such as weight fluctuations, hormonal changes, and ageing. It’s important to get fitted for bras regularly to ensure you’re wearing the right size and style for your current shape. Wearing ill-fitting bras can cause discomfort, pain, and premature wear and tear on the bra. Therefore, getting help from a professional can help you find the right bras that provide optimal support and comfort.

Why Trust CashKaro Reviews?

CashKaro experts delve deep into various brands, their quality of products, the variety offered, and price ranges to offer you the absolute best bras you can buy online. We also follow a stringent user review policy wherein we ensure a product that has sketchy reviews online never makes it to our lists.

Conclusion

Bras are available in several materials, sizes, fabrics, designs, etc. While there are a lot of value-for-money brands available, like Enamor, Lovable, and more, we have listed the ones we feel are the best in this category and the ones with the best reviews online. Do go through our curated list and make an informed buying decision.

FAQs

Sources:

• 80% of Women Still Wear the Wrong Bra Size by PR News Wire
• Signs You’re Wearing the Wrong Bra by WebMD